We’ve been having fun in the studio with one of Britain’s best-loved brands.
With 8 glorious colours to play with and no artificial colours or flavours since 2006, we decided to make these little bursts of chocolatey goodness into the letter ‘E’ (for obvious reasons) and to take part in the creative project #36daysoftype, a project that claims to be a space for creation around typography. So with our love of typography and love of chocolate it proved to be the perfect combination!
Did you know – Smarties are one of the oldest brands, originally introduced by Rowntree’s in 1882 as ‘Chocolate Beans’. They became re-branded as Smarties is 1937.