FITZROY GATE - Evolve

Fitzroy Gate


We were approached by St James (part of the Berkeley Group) to create an identity for a very interesting development for them, one that is located on the grounds of a Grade II listed manor house, boasts riverside living and private landscaped parkland, and all within a walled and gated community. A further challenge was that this site was shared with Beechcroft Developments so the identity had to resonate well with both parties, giving consistency for the identity but difference for their individual pieces of marketing collateral. We opted to tap into the regal history of the site, creating a beautiful, unique identity using royal purples and golds, one that reflected the elegant collection of the homes well. This helped create a story to this much desired development, creating interest and intrigue alongside the homes themselves.  

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