The national media museum asked us to create a campaign for their new summer & autumn 2016 exhibition ‘In your face’. We needed to come up with a visual identity for a campaign that would engage and captivate the 5-10 year old target audience.
We came up with a lively and playful campaign around the big idea of ‘Amazing faces’ asking our audience what does your face say about you? We created multitude of questions that hinted at some of the activities and items visitors would encounter at the exhibition.
The campaign created used lots of interactive elements, embraced social media and print collateral that really brought the exhibition to life.