We were approached by a well-established landscape architect with the task of creating a brand for their professional practice, one that would take them to the next level, set them apart from the competition and put strong emphasis on their popular naturalist planting method. Unlike the common sight of well-manicured and tamed gardens, our client believed that having an element of wildness to the environment enriches the outdoor, natural experience.
Beginning with extensive research running alongside strategic and creative workshops, we found our brand idea and positioned them as ‘the curators of the wilderness’ – landscape architects who create new experiences with every passing season through their arcane knowledge of using the right natural elements for the right situation. The practice was named Wylde, which was inspired by the creative approach and hinted at the unique landscapes they create. This tied in with a brand identity that embraces the untamed wilderness this practice specializes in harnessing.